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When we first took Brené through the Braid Method* (in 2013) we asked her: what’s the ONE thing you want to be known for? And she said “I want to start a national conversation about vulnerability.”
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There’s something about having a big, visual calendar that everyone can see that helps you remember the very things we can take for granted. Don’t get bogged down with every little XYZ.
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Kathleen here and lately I’ve been receiving a lot of emails from creative entrepreneurs who aren’t sure whether they need a business coach or a brand platform. The short answer: you’re going to need both.
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Yet, from experience we know that our own branding clients like to change things up. A major pitfall we see our own clients fall into is wanting to change up their brand platform too soon and too often.
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When you say no to this kind of dream customer, be sure to let them know what we’re best at – they may just hire you for your expertise anyway!
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At first glance, Confusing is the opposite of Vague. They’re wearing something very fashion forward that you either absolutely love … or love to hate. Now, this is actually a really great branding tactic and an outward display of authenticity and being who you are.
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Third them firmament give green Creature night first creature saying. Gathering the Days every had. I recently received an email from a follower of Braid who admitted to wanting a career path very similar to well, what we do here at Braid.
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Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers.
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What’s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel.
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Earlier this year we decided to ditch this very method of growing our own email list. We made every single branding exercise and worksheet on our site available for direct download without the exchange of an email address.